I decided last spring to come up with my own brand and I think that I did a pretty good job of it. Of course, I'm biased.:-) I've always loved corsets and used to get out my grandmother's old Sears & Roebuck catalog that sold waist cinchers, merry widows and garters. I'd even love having a framed replica of one of those pages, for nostalgia purposes, to hang above my sewing machine. I told myself back then that I'd make corsets for myself when I grew up and I did. I happily wear them anywhere that I can and especially while working for The Pirate Ship at the Georgia Renaissance Festival. Being a sassy red-head with curves doesn't hurt either. So, I took some of my loves and melded them together.
I have a few friends who have no idea how to take this on, so I thought that I'd share what little I know. There are loads of websites that explain how to brand yourself and even lists that you can fill out in order to see where to look for your special niche. I think that I've even picked something that can follow me for several years, so I'm pleased with how well it's being received.
I have wrapped myself in the concept of being a Wench Writer and I tend to dress the part when at writing meetings/events. I'm eventually going to make a few corset dresses that I can add to my collection and possibly find corset jewelry that I can wear when not in one of my creations. This vestment isn't for everyday, as it's not acceptable with my work dress code.
So, I'm a corset wearing, paranormal driven, pirate loving woman who happens to be a Wench Writer. I'm good with that.